Why You Should Use a Pavement Sign

13th November 2017

One of the simplest but most effective ways of boosting sales and raising interest in your business is through the use of pavement signs. Ideal for use in outdoor environments, pavement signs can be a great tool for growing your business. They can be placed outside your business premises or in a busier area to direct people towards you.

Pavement signs are ideal for bringing new customers into your store and are also effective at conveying messages to existing customers and letting them know about any special packages you might have. Wondering on getting a cheap and effective marketing strategy to attract more customers and increase the footfall of your business, below are some reasons why you should consider using pavement signs for your business.

Inexpensive forms of advertising

A one-time purchase, pavement signs are a great cost-effective form of advertising. Not only is their initial cost low, but they also have a long lifespan and can be used over and over for a long time. Pavement signs show potential customers that you are open for business and almost guarantee an increase in customers for your business and sales once you get your hand on one. This removal of repeat payments is especially good for small stores and those that may be on a tighter budget.

Multiple use

Whether you want to display a permanent message or regularly update offers, there is always a suitable pavement sign for you. They can be customized with a variety of messages and can be used as long as needed. Once you’ve got your pavement sign, the content and mode of advertising is entirely up to you. Also, there are different designs for different locations. If you’re set in an area of heavy traffic or harsh weather conditions – “windy conditions”, you can invest in weighted bases, making your signs harder to move.


Pavement signs require minimal set-up and can easily be moved from one location to another. When your business is closed they can easily be folded up or wheeled inside to prevent theft or vandalism. Easy poster accessibility also allows you to change your advertisement quickly and easily. Their portability also lets you take them to events and direct people towards your exhibition stand. You can also test out new advertising methods for your products if they don’t catch the attention of viewers.

They attract attention

Placing a pavement sign in the path of your potential customers is an ideal way to garnering more attention to your business. This is especially useful for small businesses or new startup looking to increase their customer base. As the time in which viewers can read the message is limited, it is essential to make a good first impression by keeping the message limited and concise.